Beauty with a Conscience

Aluram’s vegan formulations start in a base of coconut water. Unconditional & uncomplicated, Aluram is the new norm for beauty with “cleaned” up haircare. With trusted formulas and transparent ingredient lists, Aluram stays true to clean beauty by being dedicated to keeping you in the know. Each and every formula is formulated with the purest ingredients.

Aluram has a modern, clean & plant-driven approach to hair. Their products are simply made by taking out all the not-so-good stuff. Their naturally derived formulas are made for high performance. Aluram shampoos, conditioners, treatments, and stylers all work to deliver maximum effectiveness within a minimal routine. Combining science and nature everything we do begins in their very own lab creating custom formulas with the passion to solve everyday hair problems with not-so-everyday ingredients.