Announcements

Introducing Valera: A New Addition to the Sweis Portfolio

03.15.2025




We are thrilled to announce that Sweis is now an official distributor of Valera, a Swiss-engineered brand known for its precision, innovation, and high-performance hair styling tools. As part of our ongoing commitment to bringing the best professional beauty products to our customers, we are adding three premium Valera products to our portfolio.

Why Valera?

With over 60 years of expertise in hair technology, Valera is a leader in professional hair tools that prioritize power, performance, and protection. Their cutting-edge designs cater to the needs of stylists and professionals who demand efficiency and reliability in their craft.


Meet the New Valera Products at Sweis



Ultimate AI – The High-Speed Hairdryer for Professionals

• High-speed digital brushless motor for fast, efficient drying.
• Heavy-duty performance designed for professional use.
• Sleek BlackChrome finish for a sophisticated touch.


Pulsa 200 – Intelligent Styling with Customizable Settings

Five temperature settings for tailored styling.
Ion generator for frizz-free, smooth results.
Ideal for color-treated hair, delivering gentle heat protection.


NeXT Color Pro – Boosting Hair Color Protection

• Smart Airflow technology reduces heat exposure while preserving color vibrancy.
• Sanify System
ensures a hygienic styling experience.
• Lightweight, ergonomic design
for effortless use.

Why Professionals Love Valera

Swiss precision and reliability
• Advanced motor technology for extended durability
• Innovative airflow and ion technology for healthier hair
• Designed specifically for professional salons

With Valera joining the Sweis family, we are excited to offer these game-changing styling tools to our professional customers. Elevate your salon experience with powerful, innovative, and high-performance styling tools built to meet the highest industry standards.

Stay tuned for more updates, and contact your Sweis rep today to get your hands on these must-have tools!